The European New Car Assessment Programme’s (Euro NCAP) logo and star ratings have been in use since 1997 and have become internationally recognisable as a reliable indicator of independent consumer information about car safety.
Euro NCAP’s guidelines are intended to ensure that the organisation’s visual identity is used in an appropriate and consistent way. These guidelines are mainly directed at manufacturers and agencies that use Euro NCAP information and vehicle results in marketing campaigns.
From February 2009, Euro NCAP has launched a new more comprehensive rating scheme for crash-testing cars. This change in the rating scheme required an update in the communication of Euro NCAP’s results. All manufacturers with cars that were tested by Euro NCAP from 2009 and beyond are now required to respect the guidelines and use the new overall rating logo.
From October 2010, Euro NCAP has launched the Euro NCAP Advanced rewards. Manufacturers and agencies willing to communicate on the reward should use the Euro NCAP Advanced guidelines and logo.
Euro NCAP Guidelines and Visual Identity:
Euro NCAP Guidelines and visual identity
Euro NCAP Advanced Guidelines and visual identity
For further questions please don’t hesitate to contact Euro NCAP.